Online Consumer Behaviour

In his book ‘Click.ology’, Graham Jones reveals the ‘why’ of consumer behaviour online, how it differs from offline behaviour, and how you can use this understanding to create a store that connects with and engages your customers on both a practical and a psychological level.

Whether you are running a small business website or that of a big corporation, whether you’re operating purely online or offline too, Click.ology shows how you can thrive in a dynamic retail world.