How can individual or group creativity and collaboration be enhanced by hybrid working?

Our individualistic personalities and characters means we have our very own best-practice in being productive and creative.

In his short article titled ‘no, you don’t have to meet in person‘, Adam Grant showcases that even though Zoom session can limit group creativity and divergent thinking, in-person creativity sessions can reduce the number of great ideas that may otherwise come from time spent thinking alone. 

My favourite quote from the article is: ‘The best of both worlds is intermittent collaboration: alternating between individual idea generation and group idea evaluation. The most creative virtual teams aren’t in touch every hour or even every day. They divide and conquer on deep work and then come together for periods of burstiness, with messages flying back and forth’.

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