Cognition

Technology has shifted how we ‘do work’. Within three decades, we’ve gone from sending physical memo’s around the office and faxes to external parties to being hyper-connected to anyone, anywhere, at any time.

So, what do we, as professionals, need to consider when thinking about technology and human behaviour, and why is it important?

Our brains are neuroplastic. This means that whatever we do, think about, watch, engage in or react to, changes the structure and strength of the connections of the neurons in our brain. In other words: ‘when neurons fire together, they wire together’. 

This is why we use the phrase ‘practice makes perfect’. It is why we spend so much time practising the basics of sports and why it is also so difficult to break a habit. The more we do something, the more our brain develops the neural capacity to keep doing it.

In the same way, the more time we spend engaging with digital technology, the more our behaviour and psychology adapts to the technology use – becoming subconsciously habitual and engrained as we repeat the behaviour. 

Neuroplasticity is the foundation principle of how our brain forms ideas, concepts, learnings and is key part of memory formation, and linked to that automated behaviour. 

Part of the topic of ‘CyberCognition’ is: 

If you’d like to read more about how digital technology affects our brain functionality, a great book to pick up is: ‘Cybercognition: Brain, Behaviour and the Digital World’ by Lee Hadlington