CyberPsychology and Cybercology
CyberPsychology is the practice and science, within the discipline of Psychology, that focuses on the interaction with, and impact on, digital technology and human psychology/behaviour.
Cybercology is a brand name associated with the company specialising in digital technology use within the workplace and the subsequent impact on human behaviour and psychology.
Why 'Cybercology'
Although ‘Cybercology’ is a shortening of the word ‘CyberPsychology’, the rationale for the brand name neatly builds into the core interests and focus for the company. Namely:
- Cyber-human psychology interaction – focussing on individual behaviour relating to the use of the internet, digital media and digital technology.
- cognitive and physical neurological changes resulting from digital technology use – particularly around attention, focus, and productivity, including hormonal/chemical changes affecting neurological functioning.
- ‘ology’ refers to ‘the reason and meaning and study’ – in this instance: of the neurological and psychological/behavioural effects of digital technology use.
About
Cybercology is a resource with the primary purpose of pursuing and showcasing insights into the psychology, (including the sociology and anthropology) of Digital Technology use Work, Life and Play.
The particular focus is on how technology is changing who we are and how we engage with it as adults. This includes:
- how we navigate the digital and ‘real’ world around us and manage our individual lifestyle choices;
- how we interact with colleagues, friends and family in a digital context;
- how our worldview and interaction with ‘others’ is shifting along with technological innovation
- how each of these impacts both our mental health and wellbeing, and those around us.
The primary aim is to expand CyberPsychology beyond the world of academics, forensics and gaming to make it contextually available, relevant and useable for managers and professionals who use technology to fulfil their day-to-day work function (in the creation of knowledge-based assets, services and profit).