About

Why 'Cybercology'

Cyber-human interaction – focussing on individual behaviour relating to the internet, digital media and technology.

cognition, attention and perceptions – particularly related to digital technology use. 

‘ology’ i.e. the reason, meaning and study – of cognitive and behavioural effects of digital technology use.

About Cybercology

Cybercology is an online resource with the primary purpose of pursuing and showcasing insights into the psychology, (including the sociology and anthropology) of ‘Technology at Work and Play’.

The particular focus is on how technology is changing who we are and how we engage with it as adults at work and at home. This includes: how we navigate the working world around us and manage our individual lifestyle choices; how we interact with colleagues, friends and family; and how our worldview and interaction with ‘others’ is shifting along with technological innovation.

The primary aim is to expand CyberPsychology beyond the world of academics, forensics, gaming and mental health and make it available, relevant and useable for businesses and knowledge workers who use technology to fulfil their day-to-day work function in the creation of knowledge based assets, services and profit.

Get in touch via the contact form or follow:

About Carolyn

Carolyn Freeman (MBPsS)

CyberPsychologist | Consultant | Chief Curator

You can follow Carolyn on LinkedIn, Twitter, and Research Gate

You can read more about Carolyn in an interview by Money on the Mind in January 2022.

Qualifications:

* MSc (Research) CyberPsychology: University of Buckingham

* BSc (Hons) Psychology: Open University UK

* NDip Marketing: Natal Technikon

* Certificate in Counselling: Iron Mill College Exeter

Memberships:

* British Psychology Society (Membership # 388372)

* BPS Cyberpsychology section

Carolyn Freeman spent 15 years as a corporate marketer working on international grocery brands such as Coca-Cola, Nestle Chilled Dairy, Colgate, Huggies and Bendicks, from South Africa, to the UK and Europe. Trained by ‘the best of the best’, Carolyn took key marketing and communication growth strategies to develop and build upon strong, profitable brands. 

Carolyn then spent 5 years as a marketing consultant for SME and start-up brands within SW England. She successfully applied her ‘big brand’ knowledge and skillset to help her clients identify and implement target-market-focussed, strategic marketing and communication plans. 

Carolyn then left marketing and retrained as a psychologist (in addition to completing a certificate in counseling). She then went on to do a Research Masters in Cyberpsychology, specialising in technology use in the workplace. Her dissertation titled, ‘Always On, Always Available: Working parent’s use of business and personal technology during private hours, and the impact of e-communication overload on stress and anxiety, and perceived burnout’ was built on quantitative research conducted during the period of the UK Lockdown 1.0 (from 23 March to end September 2020). The research focussed specifically on how the use of work and personal technology during remote working impacted dual-income, knowledge worker parents, who had to manage a new way of working, homeschooling their children, and how they managed the technological boundaries between work and home life during this unique period in history. 

She now manages Cybercology. As Chief Curator, she uses a combination of her Marketing and CyberPsychology skills to develop and curate content from industry leaders and academics on how, as adults, technology is changing the way we work (and play) – both now and in the future. 

She also freelances at Virtual Reality Experiences (VRE) as a CyberPsychologist. In her work with VRE, she helps to develop and deliver leadership assessment and soft-skills training within Virtual Reality to national and international corporate partners.