Carolyn Freeman spent 15 years as a corporate marketer working on international grocery brands such as Coca-Cola, Nestle Chilled Dairy, Colgate, Huggies and Bendicks, from South Africa, to the UK and Europe. Trained by ‘the best of the best’, Carolyn took key marketing and communication growth strategies to develop and build upon strong, profitable brands. 

Carolyn then spent 5 years as a marketing consultant for SME and start-up brands within SW England. She successfully applied her ‘big brand’ knowledge and skillset to help her clients identify and implement target-market-focussed, strategic marketing and communication plans. 

Carolyn then left marketing and retrained as a psychologist (in addition to completing a certificate in counseling). She then went on to do a Research Masters in Cyberpsychology, specialising in technology use in the workplace. Her dissertation titled, ‘Always On, Always Available: Working parent’s use of business and personal technology during private hours, and the impact of e-communication overload on stress and anxiety, and perceived burnout’ was built on quantitative research conducted during the period of the UK Lockdown 1.0 (from 23 March to end September 2020). The research focussed specifically on how the use of work and personal technology during remote working impacted dual-income, knowledge worker parents, who had to manage a new way of working, homeschooling their children, and how they managed the technological boundaries between work and home life during this unique period in history.