Reader in Psychology
@ Edge Hill University, United Kingdom
Connect:
Email her directly at: Linda.kaye@edgehill.ac.uk
Main CyberPsychology Expertise:
How we can use online settings to promote social inclusion and well-being
Other Specialisations:
How “social” is social media?
How social media relates to well-being.
Are emoji emotional?
Consultant Expertise:
Also known as ‘The Cyber Doctor’, Dr Kaye is available as a consultant to industry and a speaker.
Books Published
Issues and Debates in CyberPsychology
Released in January 2022
You can read a sample of the book, including the introduction and the beginning of Chapter 2.
This comprehensive and accessibly written book brings together in one place for the first time the wealth of debates within cyberpsychology. What is the difference between screen time and screen use, and why has one been pathologised while the other has not? Is social media really bad for well-being?
This book considers these issues and more, in depth, with clear, informed resolutions and conclusions no longer being mediated by jargon-filled articles or misrepresentative media headlines.
In this video, Dr Kaye introduces her book.
You can watch the remainder of her chapter videos directly on her website page
Book Chapters - written as a contributor
You can find a list of book chapters that Dr Kaye has contributed to or published here.
Media Articles
Maintaining connections during remote or hybrid working
In socially distanced times, connected games emerge as key social spaces
In this article Dr Kaye showcases how Digital games can help people stay connected when not physically together.
Or download a PDF of the article from the media website page.
Move over zoom – voice memos are the real way to stay in touch
This article covers how voice memos and voice notes can support the feeling of being connected.
Or download a PDF of the article from the media website page.
The Zoom Boom: how video-calling became a blessing – and a curse
This article is about the role of video calls / conferencing – including the benefits and the drawbacks for employees.
Or download a PDF of the article from the media website page.
The Real Social Benefits of Video Games
This article highlights key social benefits of Massively Multiplayer Online (MMO) gaming.
Or download a PDF of the article from the media website page.
Understanding employee well-being during remote or distributed working
Why WhatsApp might actually be good for your mental health
This article talks about how WhatsApp may help support group bonds and promote good well-being.
Or download a PDF of the article from the media website page.
How to handle tech stress (and communicate effectively) while working from home
This article is on how to handle “tech stress” when working from home.
Or download a PDF of the article from the media website page.
Mindful Appy is a company that Dr Kaye partners with. They seek to understand mood from the emoji people use as a way of gauging well-being / sentiment.
Form Score is a charity that Dr Kaye partners with. She is on the Advisory Board for the development of the FormScore App. This is a mental health disclosure app for use in businesses to support workplace well-being. Business leaders can use a dashboard to gauge team well-being.
CyberSecurity during remote working
Fake Dragon’s Den Scams: Why are we falling for them? – Which?
Criminals are exploiting trusted global websites to post fake celebrity endorsements for cryptocurrency, in one of the most prolific internet scams Which? has seen. Personality profiles may be part of understanding risks of susceptibility to scams.
Or download a PDF of the article from the media website page.
How your personality could increase your fraud risk – and what to look out for
This article covers how your personality could increase your fraud risk – and what to look out for Which? speaks to a cyber psychologist to understand three popular personality types and how scammers can target them.
Or download a PDF of the article from the media website page.
Urgent need for new way to discuss business risk
This article highlights psychological insights into the cognitive biases behind susceptibility to cyber-risks is needed from new research revealing that 90% of IT decision makers claim their business would be willing to compromise on cybersecurity in favor of digital transformation, productivity, or other goals.
Or download a PDF of the article from the media website page.
Employee Security Training is Vital to Remote Success
Trend Micro commissioned Dr Linda Kaye, Cyberpsychology Academic at Edge Hill University, to profile four employee personas based on their cybersecurity behaviors: fearful, conscientious, ignorant and daredevil. Personalised cybersecurity training is useful.
Or download a PDF of the article from the media website page.
Personalised working
When the job hunts you
This article is on the potential future of jobs – specifically CyberPsychometrics: how to use online data to (more accurately) understand someone’s personality in HR/recruitment processes.
Big tech’s data gathering mission bore fruit in the advancement of psychometric assessment testing in the recruitment process. This has become widely-known as ‘auto-generated psychometric profiling’ (AGPP). We are no longer reliant on time- and resource-heavy processes of organising recruitment assessment days and having to administer and analyse psychometric tests (which we recognised were often subject to social desirability). Instead, we can understand a potential candidate’s personality via their data from ‘big tech’, which allows us a much more efficient and accurate means of garnering their psychological profile to support the ‘matching and suitability’ process for a given job opportunity
Or download a PDF of the article from the media website page.
Talks, Conferences and Podcasts
What your emoji says about you (22 Nov 2017)
Why do we use emoji? What do other people think about us when we use emoji? These are some of the questions this talk addresses by drawing on the research which has been done on the psychology of emoji.
Psyched To Be With You Podcast with Chris Leech (26 Sept 2021)
The fifth episode of “Psyched to be with you” the Talkshow part of Blind Psyche. All things social psychology, emojis in research, TedX talks, PR and Dr Kaye’s upcoming book! This bumper edition episode with Dr Linda Kaye!
Collection of invited talks
You can find a list of talks that Dr Kaye has presented at on her website. Each talk includes downloadable slides and links to any video or audio recordings.
Research Articles
Published Journal Articles
All of Dr Kaye’s published journal articles are listed on her website.
Featured Articles
These are key questions people often want to know about. Each piece of research includes:
- a link to the published paper
- a link to the pre-print which is publicly available on OSF
- and an audio summary.
Other Work
Digital Marketing
An area of ongoing interest to Dr Kaye is how CyberPsychology can underpin effective (digital) marketing. This may include:
- Social media and well-being- how different types of social media use may relate to digital marketers’ well-being; implications for workplace and workload policies surrounding social media use when part of job descriptions
- Psychology of communication- efficacy and effectiveness of different modalities of media on audience receptivity, engagement, memory, attitudes towards target product/service, subsequent behaviour
- Psychology of persuasion/influence- putting in practice key principles of persuasion; susceptibility, likelihood of receptivity/influence, attention and cognitive processing
- Social psychology of social media- creating social norms online, the influence of social norms, promoting collective identity, building rapport, how language functions on social inclusion & community
